Fast+Food


 * Music|| Movies|| Big Brands|| Fast Food|| Smoking ||

The American Fast Food Industry has been spreading to other parts of the world since the beginning of cultural imperialism, but in recent years, the industry has spread like a disease all over Europe, Asia, and the Middle East. Even in African countries, you can be sure to find a McDonalds if you are craving a Big Mac. Almost every American Fast Food Brand now has an international base, From Coca Cola, to Burger King, to McDonalds in over 115 countries. Fast Food, an American tradition, is spreading like an epidemic all over the world.



This is a Coca Cola advertisement that was shown widely in China. It shows a Chinese man enjoying his coke with an American woman. It is promoting American culture through Coke. The company uses this tactic, because often other countries are opposed to cultural imperialism, but if they believe that their own people are using the products, then they will buy more of them.



Recently, American companies have been contributing to relief efforts for international disasters in order to gain support. This graph shows the international responses to the effort made be the Coca Cola Company. Many foreign countries are sayignthat the efforts Coca Cola made to help with a natural disaster Even a seemingly positive effort to help with tsunami relief is only another way for the company to establish more of an international base and export more American Culture.



On an average day, more than 46 million people eat at one of the company's more than 31,000 restaurants, which are located in 119 countries on six continents. As Eric Schlosser, author of Fast Food Nation stated, the “golden arches” of McDonalds are, “more widely recognized than the Christian cross.” Recently, McDonalds has pitched their, “I’m Lovin’ It” campaign, which promotes diversity. It is attracting the international customer, and not just the average American.

Follow this link to view a McDonalds commercial shown in China for the release of the Big Mac" http://youtube.com/watch?v=GYzJdyIbnjA Often, many people are surprised by how racy and inappropriate television advertisements are in the United States, but overseas in China, the Big Mac is being promoted with a commercial that is even more racy. In an article from the Wall Street Journal, “The burger chain's TV commercials are even racier than the print ads. In one spot, a man and a woman eat Quarter Pounders, and close-up shots of the woman's neck and mouth are interspersed with images of fireworks and spraying water. The actors suck their fingers. The voice-over says: 'You can feel it. Thicker. You can taste it. Juicier.'"

Works Consulted

Chinese Coke. 7 May 2007 . Coca Cola. 7 May 2007 . "Coca Cola Products." Chart. 7 May 2007 . Cultural Imperialism. Photograph. Cultural Imperialism. 7 May 2007 . Galeota, Julia. The Humanist. 7 May 2007 . Mcdonalds logo. 7 May 2007 http://www.illinoistollway.com/portalpage?_pageid=57,1301000&_dad=portal&_schema=PORTAL. "Map of Starbucks and McDonalds." Digg. 7 May 2007 [|http://www.illinoistollway.com/portal/.] Springen, Karen. "McDonalds: Hold the Cheese Please." Adweek: 20. Youtube. 7 May 2007 